I need to be completely transparent with you.
Remember those business consultants who wanted me to price Halsten Stride at $1,650?
Well, they're not happy with my decision to offer it for $180.
In fact, they're furious.
Yesterday, I received an ultimatum from our board of directors: "Dr. Mitchell, you have 24 hours to take down this page and return to the approved pricing structure, or we'll do it for you."
They're right about one thing — at $180, we're barely covering our costs. The shareholders are demanding their returns. The investors want their profits.
Here's what this means for you: